Noosa Transport Journey Map

The Social Deck, a consultancy specialising in community engagement and behaviour change, engaged me to help illustrate key elements of a behaviour change strategy they developed for Noosa Council. The strategy aims to encourage visitors to Noosa to use alternative, sustainable transport methods to travel to tourist hotspots.

Client : The Social Deck


The project began with a two-hour Discovery Session to better understand the client’s work and help them articulate the story they wanted to tell through the journey map illustration. The final graphic shows multiple user journeys with different transport options and highlights design interventions to encourage people to take alternative transport options.